Thursday, April 17, 2014

Instore with Joseph Iconics AW14

In a majority of department stores, menswear and womanswear is segregated, generally menswear is located the furthest away from the main entrance. Joseph Fashion has created a secondary line called Joseph Iconics, based on an androgynous luxury with interlinks the relationship of the two genres. For instance, this collection showcases the perfect pieces that every girl coverts from her partner's wardrobe. Who is now to say men/womanswear is seperated, when the same materials and similar designs are crossing each department. The designs are translated into the collection inspired by girl meets boy with a reinterpreted fit and detail. From sports luxe trousers, to tailored three piece suits, and the sherling sheepskin coats (must have) there is something for everyone to building the perfect wardrobe basics. Thanks to Joseph for inviting me down to the HeadQuarters for the preview of AW14 Collection, couldn't resist sharing the array of army manikins & great apparel lined up.     
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